Review a generated advertising asset before release

When to use this guide

An advertising team creates a realistic synthetic spokesperson and adds a quote implying personal product experience.

This is a fictional implementation scenario. The procedure below is Article 50 Hub's suggested working method, not a prescribed legal form, a customer result or a claim that every step is an additional statutory requirement.

Review procedure

1. Identify the generated or manipulated elements and the final asset version.

2. Describe the depicted person or entity and the claims the presentation implies.

3. Route disclosure, rights and advertising questions to the appropriate reviewers.

4. Verify approved wording and labels in each delivered format before release.

What the example review finds

• The quote implies a real testimonial without supporting facts.

• The cropped ad omits the planned disclosure.

Keep these example observations separate from your own results. An unknown or untested state should stay open until the relevant evidence has been inspected.

Fields for your working record

• Asset version

• Depicted subject

• Implied claim

• Review decision

• Final format

Use the downloadable blank worksheet linked on this page to connect the observed behavior with the deployed system. Add a reviewer, date, evidence reference, unresolved questions and a next action. The worksheet is editable locally and does not upload your records to Article 50 Hub.

Completion and handoff

Close the task only for the scope actually reviewed. Preserve the result that another authorized reviewer can reproduce, identify the owner of remaining work, and record a retest when the implementation changes. A completed worksheet is not a substitute for the underlying evidence.

Decision boundary

An AI label does not make a misleading endorsement acceptable or resolve likeness and advertising-law issues.

The official references below provide legal or technical context. Resolve applicability and exception questions with the responsible qualified reviewer; use the product's tools to organize implementation work within that assessment.